A dizzying new design inspired by the city’s vibrant music scene.
Circus Recordings owner and ambassador for the city of Liverpool, Yousef, has shared his participation in Liverpool FC’s unveiling of their new Nike away kit. The new drop is available on the club’s official online store from today for early access orders, with the full retail launch on August 19th.
With a dizzying new design inspired by the city’s vibrant music scene and, in particular, “the pioneering role it played in the 90s dance music scene.” The garment is sustainably made, with on-the-pitch and replica jerseys constructed with 100% recycled polyester fabric, which is made from recycled plastic bottles.
Plastic bottles are collected, cleaned, and melted down to produce a high-quality yarn for manufacturing and is part of Nike’s wider ‘Move to Zero’ initiative, with football apparel leading the way in sustainability, and in line with Liverpool FC’s ‘The Red Way’ initiative.
“Music & football are the oxygen and heartbeat of the city. Whatever your colors, it truly is. I love the kit, it’s iridescent and multi-colored just like Liverpool’s music scene,” says Yousef about the new away kit.
Watch the launch video campaign, which features Yousef’s ‘Wildside feat. Penny F’ below.
