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Positiva marks 30 years with ambitious relaunch

Showcasing collaborations, remixes, and solo works from diverse artists.

Photo credit: Positiva Records – Facebook

UK record label Positiva has unveiled plans for a relaunch to coincide with its 30th anniversary celebration. The label is embarking on a new chapter, focusing on cutting-edge sounds from both emerging talents and industry veterans.

Positiva’s revitalization features a curated lineup of new releases for the year. Highlights include collaborations and remixes from The Chemical Brothers and ARTBAT, breathing new life into the classic ‘Hey Boy, Hey Girl.’ Partnerships showcase Special Request with Jamie Jones, Storm Mollison with Crybaby, and Alex Wann with Route 94. The label will also present solo projects from Sub Focus, Gorgon City, Paige Cavell, and Jonas Blue, while introducing their new signing, K Motionz.

To boost audience engagement, Positiva has planned a series of takeovers  kicking off in June with Max Dean’s set, featuring his remix of Azari & III’s ‘Reckless.’ More takeovers are planned, highlighting the label’s diverse musical range.

Also, to commemorate this milestone, Positiva is launching a merchandise line with the design studio Hot Cake. The collection includes limited-edition vinyl releases, clothing, and accessories.

Listen to ‘Reckless’ below and download your copy here.

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