More than 150 people from all over the world contributed to the making of this piece.
Mark Knight, head of Toolroom, has invited the entire family of the label and fans of the brand to co-create a video clip for their song ‘If It’s Love’, in which Laura Davie and The Melody Men collaborate with the producer.
‘The idea of the video was to embody the spirit of the Toolroom Family. We’ve always wanted to break down the barrier between the label and our fans, and a natural extension of this in the current climate was to invite them to be part of this music video. Seeing people of all ages, across the world get involved was quite overwhelming, and it’s reminded us how music has the power to unite people, and be a force for positivity’, said Mark Knight.
The release features 165 performances by people who sent their videos from the United States, Canada, the United Kingdom, and other countries in Europe. Everyone dances with an unbridled emotion in which they show that, even in times of confinement, music is capable of working magic on those who listen to it.
Watch Mark Knight‘s ‘If It’s Love’ video, featuring Laura Davie and The Melody Men below.
