This trend is driven by lifestyle changes, fewer nightclubs, and altered partying habits of those over 30.
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A recent study by Startle, a respected music and behavioral science organization, revealed a surge in interest in daytime clubbing, demonstrated by an 800% increase in online search inquiries.
Several factors seem to be driving this trend, including lifestyle changes and a noticeable decrease in the number of nightclubs in the UK.
The Nighttime Industries Association reports that one-fifth of UK nightclubs have closed in the past three years. The ongoing cost of living crisis, with increasing rent and expenses, has further burdened nightclub owners.
Startle’s study also highlights a shift in the partying habits of those over 30, with health and well-being prioritized over late-night outings. James Picken, a behavioral science expert at Startle, suggests that commitments like mortgages, children, and pets are causing people to reconsider their nightlife habits.
Interestingly, the original rave generation, now in their 50s, is also contributing to this shift. Night-time events are less appealing to this group, resulting in the increased popularity of daytime clubbing events. Picken argues that these events provide an ideal space for older generations to connect with peers and relive their youth.
Read the study here.
